Hand-drawn orange star illustration wrapped in blue flames and waves with LUX lettering, original artwork by Hardiewear
    Original Artwork by David Hardie

    This isn't a template. It's drawn for you.

    Your brand, drawn by hand. Delivered on everything.

    You'll be seen, not sorted.

    David doesn't start with a template and swap your name in. He starts with a conversation about who you are, what you make, and who you're trying to reach. The result looks like you.

    You'll know exactly what you're getting.

    Every package has a defined scope: how many concepts, how many revisions, what files you receive. No surprises, no scope creep, no mystery.

    You'll own something real.

    The artwork is drawn by a human hand and licensed clearly. Standard, Extended, or Full Buy-Out, your rights are spelled out before work begins, not buried in the fine print.

    What we offer

    Five packages. One real artist.

    Each one is built around a different stage of clarity. The right choice depends on how much of the vision is already in your head.

    Execute-Only Logo

    $300

    You already know what you want. Maybe you sketched it on a napkin, or you have a reference image. You just need a professional to render it clean, print-ready, and vector. This isn't a design engagement, it's a production pass. No revisions, no concept exploration. One shot, done right.

    Best for: clients with a clear, specific vision and a tight budget.
    • 1 concept, delivered as specified
    • Zero revisions
    • $200 per edit after delivery
    • Final vector files (AI, PDF, PNG, JPG)

    Directed Logo

    $500

    You have strong opinions about what you want: the colors, the style, maybe even rough shapes. You just need someone skilled enough to bring it to life. You direct, David draws. Two concepts, two rounds of refinement. Still focused, still efficient.

    Best for: clients who know their direction and want skilled execution.
    • 2 logo concepts from your direction
    • 2 rounds of revisions
    • Final vector files
    • 1 finalized logo
    Most popular

    Discovery Logo

    $1,200

    You know the feeling you want, bold, approachable, vintage, fierce, but you haven't found the shape yet. This is the exploration package. Six creative directions to start, then you pick the one that clicks. Three refined variations of that direction, final adjustments, done. Most clients land here.

    Best for: clients who want options before committing to a direction.
    • 6 initial creative directions
    • 3 refined variations of your chosen direction
    • Final adjustments
    • 1 finalized logo + simplified version

    Custom Illustrations

    $1,000 to start
    Final pricing is set at the quote. Scope, project size, and number of deliverables all shape the number.

    Your brand needs something that can't be built from letterforms. A mascot. A character. A full back-print illustration. A poster. A book cover. Every Custom Illustration project is scoped and priced specifically for the person asking — because the difference between a single character sketch and a full poster with five rounds of revisions is real. A $1,000 deposit starts the conversation and locks in the work. The final number is built around your project, not a pre-set tier.

    Best for: brands, events, authors, and anyone who needs original character or scene art.
    • Character sketches and refinement rounds
    • Full color with final linework
    • Pose sheets for character work
    • Posters, book covers, and graphic assets
    • Final price built around your project scope

    Brand Identity

    $5,000

    You're building something that needs to last. Not just a logo, a full visual system your whole team can use. Twelve starting directions. Two developed. Three refinement rounds. You walk away with a primary logo, secondary logo, brand mark, color system, typography system, and a usage guide. Extended license included, take your merch anywhere.

    Best for: new businesses, rebrands, and anyone building a real brand from the ground up.
    • 12 initial creative directions
    • 2 fully developed concepts
    • 3 refinement rounds
    • Primary + secondary + simplified logo + brand mark
    • Color palette (Pantone, CMYK, RGB, HEX)
    • Typography system
    • Brand usage guide
    • Extended license included
    How it works

    Four steps. No mystery.

    01

    We talk

    A conversation about what you need, what it's for, and who it's for. This is how David figures out which package makes sense.

    02

    You get a proposal

    Scope, price, and timeline in writing. No surprises. Quantity and scope drive the price, so the proposal is specific to your project.

    03

    Deposit unlocks concepts

    Work starts when payment clears. Under $1,000 is paid in full upfront. $1,000 and up takes a $500 deposit, concepts start, balance due before final files.

    04

    Revisions, then delivery

    You approve the direction. Revisions happen within the package scope. Final files delivered as vector (AI, PDF) plus web-ready exports (PNG, JPG).

    Estimate your project

    What does it cost?

    Choose a package

    Pick a package to see an estimate.

    Start a project →

    All artwork is licensed, not sold outright by default. Standard license covers brand use. Extended lets you print merch through any vendor. Full Buy-Out transfers the IP entirely. The full terms, what each license covers, what authorship means, and how confidentiality works, are in the Art Policy.

    Ready when you are

    Every project starts with a conversation.

    One business day response, every time.